Burton menswear has tapped Radio 1 DJ Reggie Yates to model its Christmas 2012 range. As its new face of Great British Style, Reggie models pieces including a dark, vintage wash denim shirt, chunky knits and a quilted hunting jacket.
“Britain has one of the best high streets in the world and it’s great to be associated with a brand that is so inherently British. It’s all about great British style rather than high fashion items, Burton know how to make good, wardrobe classics that will last.”
His images are appearing in Burton store windows nationwide from this month.
Source: Fashion Monitor