Estée Lauder Launches New Line Osiao, Formulated for Asian Skin

Estée Lauder Companies has announced the launch of its new line Osiao, the skincare label developed for the unique needs of Asian skin. Developed at IdeaBank, a division of the BeautyBank organization within the Estée Lauder Companies dedicated to new brand development, the label will debut exclusively in Hong Kong from mid-October.A selection of products will also be available on Cathay Pacific Airways’ flights to Hong Kong.

Designed to renew the skin’s youthful luster and light, products include: Inner Radiance Concentrate, a serum; Inner Radiance Essence Lotion, a watery lotion; Inner Radiance Beauty Tablets; as well as rejuvenating moisturizers, cleansers and a mask.

Products range from a suggested retail price of £28-£118.



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